Leadership is not a title,

it’s a way of BE-ing

Are you doing leadership

or be-ing a leader?

YOU’RE WORKING HARD, giving your team the tools they need, and have taken all the courses; yet you know they can do better, but something’s holding them back, and you’re not sure on how to lead them to the next level.
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What if The Things Holding You Back Became The Fuel For The Leadership You’ve Always Desired?


Here’s What Be-ing Leadership Will Allow You To Tap Into


The SER model will empower you to: 

  • Navigate the inner complexity of being a powerful leader 
  • Allow your team to embrace their greatness 
  • Apply a roadmap and the tools to magnify your leadership 
  • Adopt principles to propel you as a conscious leader
  • Expand your influence as you transcend your previous limits
  • Evolve yourself and team to create company-wide consciousness

SER is the verb “to be” in Spanish

In this book you will learn the SER model which gives you the tools to expand your leadership and guide your team to develop its full potential.

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BE-ing Leadership is a brave and disruptive book that breaks the fixed paradigm that strictly separated personal growth and corporate structure. As we dive into its pages we start to understand the profoundness of its interactions and how through awareness we can transform our day to day into a constant process of discovering our purpose as leaders and the influence we have on our teams. I believe this is a obligatory read for any leader or individual that desires to expand their leadership vision in all life’s areas while it also serves as a growth catalyzer for those around.

Marco Tejada

WU Global Digital Payments Leader

Rodolfo has an extraordinary ability to facilitate connection with purpose, essence and commitment. For my team and I, receiving his support in defining our reason for being and how to bring it to our daily work was an extraordinary experience. As colleagues we have worked together with individuals and groups with whom I’ve seen wonderful renewing transformations regarding creating outside impact from deep within. This book contains all his Being which is a fundamental step to portray his philosophy and method.

Sol Echeverría

Consultant & Business Owner

My life took a radical turn after I met Rodolfo last year… a very good one! As the motivational speaker for two sessions while I worked for Marriott International, Rodolfo inspired us through his Conscious Leadership Model and for me was the trigger to begin an amazing transformational journey. This year he coached the team I lead in my new organization, BCD Travel, and his contribution was key to build the foundations of a compassionate, responsible, creative and purpose driven team. He most definitely is a true leader and a wonderful human being.

Angelica Alonso

Head of Program Management at BCD Travel Hospitality & Travel Industry Master in Executive Coaching

Rodolfo Carrillo

Author, speaker, trainer and consultant.

Mentor to transformational leaders and business owners.

As a Conscious Leadership Shaman, he developed the powerful SER model for personal mastery and profound transformation.

As an MBA graduate, Rodolfo has been involved mentoring transformational leaders, in business consulting and training for more than 15 years and has participated as an independent director in more than 25 business boards. He has also been meditating and in a spiritual development path since he was 7 years old.

Rodolfo has a very interesting and unique combination of business skills, experience and spiritual wisdom that triggers profound transformation through his work, which is motivated by his purpose to raise consciousness in the World so all beings can live in harmony and greater wellbeing.

Are you DO-ing leadership or BE-ing a leader?

The moment you grow as a leader, your organization and results expand with you.

BE-ing Leadership gives you the necessary understanding and tools to expand your influence and transform your team and business!